There are so many different email auto responders offered today. Adding to the confusion, it appears that the price competition is really heating up. If your asking yourself, is parabots a good auto responder, follow along with this article and we answer some of the most popular questions about email automation.
Using an email autoresponder is one of the easiest ways to begin automating your business. It is often said the gold is in the list. If your not offering your visitors a chance to get on your list, then your leaving money on the table. A lot of money.
Email autoresponders work like this. You have a form on your website offering the visitor something of value in exchange for their contact information. This is usually done with a form, asking for at least a first name and email address. A good example might be a free eBook or email series about your product or service. The visitor inputs their information and automatically the email autoresponder begins to send them emails. Its just that simple. The real beauty in this is, you can begin to educate your visitor about your product or service before they purchase.
This begins the relationship process and takes any selling agenda off the table.
Parabots email autoresponder is offered for free. You have to install it on a domain that you own and host. There are advantages and disadvantages, lets look at the advantages. First advantage is you own the script or software. You have complete control over it. Be careful and only use leads that have opted into your offer. It sometimes is tempting to buy leads, but usually never a good idea.
Owning the script means that you host it on your site as well. (usually) Owning means you handle any and all SPAM complaints. Again, be vary careful you are compliant with this law. There is a chance if someone complains, your hosting company will shut your site down. This would be bad if your worked hard to build traffic. Other advantages are you do not have any monthly fees or limitations to the number of subscribers.
I have not found anything negative about the Parabots script. I would make sure the owner is still providing support if you have any issues to contend with. Installation can also be tricky, if your not familiar. Call or check with you hosting company and make sure they support the language as well. The parabots site has the minimum requirements list on their page.
For me I would rather use a paid autoresponder service. In this industry you certainly pay or find free versions of just about any automation tool necessary, but why would you want to? As a marketer you should focus most of your time marketing and creating relationships. I am not interested in becoming an expert on script installation or the internal workings of email autoresponders. Heck, one does not need to understand how to install an engine just to drive a car.
Companies like Aweber are experts at what they do. They have been in business for years now and are almost an industry standard. If I were to ever have any issues all I do is pick up the phone or contact their support teams. I would not want to spend my time trouble shooting issues that can be resolved by an expert. In the long run cheap or free usually costs you a lot more money.
The same analogy goes with all aspects of internet marketing. Do not become an expert on things that are not going to bring you closer to achieving your goals and dreams. Focus on self development, marketing & people skills. Keep your direction on the right path and watch out for all those distractions. Is parabots a good autoresponder, all indications are that it is. Just make sure you consider all aspects of owning, maintaining and risks of owning your own script.
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