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Saturday, December 8, 2012

The New Facebook Timeline - What's It All About?

How effective is it?

FB Timeline is effective especially in a business wherein your company will be accessible to customers who aim to learn your business in a deeper perspective. Essential information about your business shall be presented chronologically from your company history to milestones and current events as well. With these changes applied, one aspect is that instead of producing LIKEs, it produces a news feed presenting your product, services or any business information for the thousands of FB users to capture. But of course, the magazine- like appearance of Timeline is worth watching and the images make it appealing to be explored by the internet surfers. Adding a superb timeline base image will surely lure your prospective customers to be involved in whatever business you are promoting.

To help business owners succeed at internet marketing, they need to get a more improved approach in Facebook even if some business owners do not appreciate how this Timeline works. This is the right time to take advantage of building a campaign that would be effective as a competitive edge against your business competitors.

How you can maximize its benefits

- Focus on finding ways to obtain that edge in marketing your business through FB Timeline. Some ways to achieve these is to choose the appropriate cover photo to represent your business.

- The subscribe feature would help you retain clients since your updates shall remain permanent on the news feeds.

- Some other features of FB Timeline you should appreciate is that we can notice what our friends are listening to music at Spotify which was currently integrated with Facebook.

- Foodspotting also indicates what everyone is eating in a particular place.

- Following your friends' posts on Facebook Ticker located on the right side of your Newsfeed allows you to view their update which is a great way to expose your brand or business.

- The share button which you can find at the bottom part of a post can be able to repost the link to others' timeline also showing the number of times the post was shared by people.

For a consumer to show their loyalty to a brand or their passion for a business they love, these features and applications are perfect if a user opt to share whatever experience they has as a loyal consumer, which I believe is a great chance to expose the business publicly.

Complaints of FB users

Some FB users who are not too inclined with technology claimed that they found the new Timeline overpowering. Most complain after every upgrade or modification done on social networks but in the long run, they get used to the changes so the number of complaints was reduced. Users will just have to discover continuously what features would fit their requirements as long as they have been using Facebook for a long time.

Some people claim that the layout appears to be so busy or colossal and that they can't find any reason why FB needs to be modified since it is not defective at all. They stressed that they put a lot of energy and time to create their own pages based on their preference and it was easily accessible to their circle of friends and family since it was less complicated to navigate.

Some feel it is like a scrap book only and that they are confused since the privacy settings are different which makes it hard for users to report issues pertaining to online harassment, etc. Bottomline, people who are not open to change in technology experience difficulty in learning some tricks and realizing benefits the new Timeline can offer.

Helpful Tips to Appreciate FB Timeline

How effective is it?

How you can maximize its benefits

- Focus on finding ways to obtain that edge in marketing your business through FB Timeline. Some ways to achieve these is to choose the appropriate cover photo to represent your business.

- The subscribe feature would help you retain clients since your updates shall remain permanent on the news feeds.

- Some other features of FB Timeline you should appreciate is that we can notice what our friends are listening to music at Spotify which was currently integrated with Facebook.

- Foodspotting also indicates what everyone is eating in a particular place.

- Following your friends' posts on Facebook Ticker located on the right side of your Newsfeed allows you to view their update which is a great way to expose your brand or business.

- The share button which you can find at the bottom part of a post can be able to repost the link to others' timeline also showing the number of times the post was shared by people.

Complaints of FB users

Helpful Tips to Appreciate FB Timeline

- From an internet marketing perspective, it is smart to share events such as product launching, introduction to a new line of service being offered, or a new brand to present in the market

- You will get a chance to use an eye- catching profile cover image for your FB fans to view like a banner to be seen above your page. This will definitely be an opportunity for you to advertise for free on this space so make the most of it

- You should try out more action buttons besides the LIKE button. Some new buttons shall be created and FB fans will be allowed to get involved with your brand or product through interaction in Facebook.

- You must appreciate the efficiency of Facebook apps which has been implemented on brand pages hence it shall be visible above the fans' Timeline after they download it with any of the Apps interactions. This will truly assist you in integrating your brand into the Timeline of your fans and will eventually create more visibility.

- Be able to grab the attention of your fans efficiently and quickly when you include photos on your status updates as it puts a huge emphasis on the news feeds. From an internet marketing perspective, it is smart to share events such as product launching, introduction to a new line of service being offered, or a new brand to present in the market

- Be able to grab the attention of your fans efficiently and quickly when you include photos on your status updates as it puts a huge emphasis on the news feeds.

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4 Steps to Link Your Facebook Profile to Your Fanpage

Suppose you have a Facebook profile that you use for personal use and and a fanpage for business or a particular interest you may have and you want to link from your profile to your fanpage.

Sometimes it is as easy as going to your profile, clicking editing profile, selecting education and work, and typing in the name of your page in the employer field. It might pop up and link to your fan page, but there is a glitch in Facebook and many people have trouble linking the two pages.

If you are one of them, here are the 4 steps to make this happen:

Step 1 - Firefox Web Developer Add On

You will need to use the Mozilla Firefox browser for this step. Do a search for "web developer ad on" as you will need this add on for Firefox. Download it, install it, and you will have a new toolbar to use for step 4 or any other time you may need.

Step 2 - Copy Your Page ID Number

First, you will go to your Facebook fanpage and click "edit page". On the left side, you will click on "Basic Information". Once on the basic information page, you will go to the URL at the top to retrieve your page ID. Your page ID will be a long series of numbers in the URL that follow?ID=.

Select, copy those digits, and paste them in an editor if need be. Remember, you only want the numbers; if you went pass the &, you went too far.

Step 3 - Add Your Fanpage Name to Your Facebook Profile

Go back to your personal profile, click edit profile, and then "education and work". Here you will type in the exact name of your fanpage. It may or may not pop up, but either way make sure you type it in exact and hit enter and you will add it regardless.

Step 4 - Paste Your Fanpage ID# into the Form

While still on your personal profile edit page, click "education and work" if you are not there. This is where you will need the Firefox Web Developer Tool bar. While on the education and work page, go to your tool bar and click "Forms", which is the 4th option from the right, and then click the first option "Display Form Details". You will see a bunch of "yellowish code" pop up. This is what you want.

Scroll down until you see Employer: input name="employer_id", and a gray input box. In this box, put the Fanpage ID# you copied earlier.

Now, when you go to your personal profile in Facebook, you should have a link to your fanpage.

Busting The Myths About LinkedIn

Most people underestimate the power and value of LinkedIn. Some because they do not understand how it works. Others because they do not have the time to invest to see the results they desire. While others, have some myths about this marvelous people connecting technology. Let's debunk some of the myths.

LinkedIn Is Just For People Looking For A Job

Nothing could be further from the truth. The 150 million members of LinkedIn are not all job seekers. This platform has evolved into a serious networking facility for serious professionals. And as you know business is all about networking.

LinkedIn Is Not as Powerful as Facebook

If you are talking of the registered users then yes Facebook with over 800 million users compared to LinkedIn's 150 million has a bigger reach. However, unlike Facebook, LinkedIn is for professional business people eager to move ahead in life.

You won't find teenagers on LinkedIn posting the photos of their last party night. The two platforms are geared for different uses.

My Potential Clients are Not on LinkedIn

That's another myth that must be debunked. You see with LinkedIn it is possible to make your profile information indexed for search engines. This is a good way to increase your visibility since LinkedIn gets a high page rank on Google.

Just customize your profile and make it available fully. You also get to publicize your website with LinkedIn.

By the way, in a survey done for LinkedIn, (66%) of users were found to be decision makers or have influence in purchase decisions at their companies. In addition, it was found that decision makers are more likely to be active on LinkedIn.

The More Connections I Have The More Business I Will Get on LinkedIn

Of course numbers matter. But it is better to have a smaller number of people who matter than 10,000 unlikely prospects.

You see, unless you sell services or products that appeal to the mass market, it pays to be selective. As a mobile marketer you are looking at business people with a need for mobile marketing services.

Whereas, it is true that anyone can potentially connect you to your potential clients, it is better to start with hot prospects. A business owner with a normal website already and preferably located locally is a hotter prospect that a business executive of a company located in Nigeria or Papua New Guinea.

My LinkedIn Profile Is All That Matters

Yes. Your profile is crucial. You need to have one that tells your story and why you are the problem solver for your potential clients. However, unless you are some high level celebrity you will need to build your profile brick by brick.

What does that mean?

Well, you know you don't just put up a profile and check your email every morning to see if there is anybody begging for your services. What you do, and this applies to all social media networking sites is that you must take it a notch higher. Join specialized groups, participate in discussions, offer valuable content, avoid too much pitching and generally have 'good manners'.

I Don't Have Time for Another Social Media Network.

No doubt as a mobile marketer you are overwhelmed by the number of activities you have to undertake in you working hours. I suspect that if you are like most people I know you are already on Facebook and Twitter and getting more time dedicated to LinkedIn is possibly out of question.

It doesn't have to be that way and you do not need 2 hours dedicated to LinkedIn. Powerful as the platform, is all you need, if you are short of time, is 15-20 minutes a day. You can login in while having a meal. You can do it while watching the evening news or even as you wait for the coffee to brew.

By the way, 15 minutes every day is equivalent of 7 hours in month and I can guarantee you that you will start seeing results.

Landlords Insurance - How to Find Out the Best Rates

If you are the owner of any built up space, commercial or residential, you need to take measures to ensure its safety and reduce your monetary liability in case something happens to it. Landlord and commercial property insurance provided by a number of private and public companies allow you to do this very easily. All you have to do is to identify your needs and then narrow down on an insurance company that will provide you with this service. A number of problems such as theft, non payments of rent, damage caused by tenant, fire, flooding, other natural disasters and even terrorism is covered by these policies. If one policy does not cover all your needs choose a combination of policies that will provide you with maximum coverage.

What Is Landlords Insurance?

The landlords insurance protects the owner of a property from any financial liability due to damage caused by fire, explosion, flooding, lightning, earthquake, theft, storm and malicious damages. The items covered by a policy will vary from one company to the other. Accidental damage, rent guarantee insurance, liability insurance, terrorism, contents insurance and legal protection are some of the other issues that can be covered by a landlords insurance. Any person who has a house or other commercial spaces in their possession should take commercial property insurance in order to protect it from damage caused by the lessee or other external factors.

How to Choose the Best Landlords Insurance Provider

Your choice of insurance provider can be based on the rates that they give. Consider at least 5 different insurance companies before you narrow down to the one that meets your requirements. Even if the rates are not the best, you may choose to go with a particular company due to the superior service they provide or your past experience with them. The internet is a good place to start your research about the various insurance companies and the policies that they provide for commercial property insurance. You can also consult with your family and friends who have in the past taken insurance policies from these companies.

Additional Policies and Changing Your Insurer

If a single policy does not cover all your needs, you can always opt for additional policies that are meant for specific issues. Find out about their availability before you strike a deal with the insurance company. If for any reason you are dissatisfied with the landlords insurance that you currently have or it does not meet some of the threats that you think your property is under, then change to a different company. Enquire about the paperwork involved and how much it will cost before you take action.

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Small Business Insurance Quotes Information

Protection from unforeseen accidents or problems encourages small businesses to get insurance coverage. Whether you've been in business for years or you're just starting a new company, you need small business insurance. There are many types of different corporate insurance, such as car insurance or umbrella insurance, and you won't know what you need until you start doing more research. Now, how do you find the best insurance for you at an affordable cost?

Almost every insurance agency has small business insurance quotes available. Business insurance is just another part of what insurance companies offer. When you are looking for small company insurance quotes, no one will make fun of you because it's a typical need for companies.

The Best Small Business Insurance Quotes

What are the steps in finding great small corporate insurance? There are a few ways you can obtain this information, but most ways require much work on your part. The first recommended step, and what might seem basic, is simple phone calls. Calling different insurance companies and requesting small business insurance quotes might seem like a tedious and daunting task, but when it comes down to what you need your insurance to cover, it's totally worth the time you put in to it. Before you make your calls, write down a few questions to ask your agent. These agents are prepared to answer any number of company insurance questions, as they deal with clients just like you all day long. Another tip when making phone calls is to ask them if they can give you questions that other small business customers have, that way you can be more prepared when you call the next agency.

The second way to get more information on small business insurance quotes is to browse websites on the internet. The internet is large enough and vast enough that there are thousands of pages of content just waiting to be read. In order to find what you're looking for, you need to be able to type in specific keywords into Google's search bar, such as "small business insurance quotes." These types of keywords will help you find what you're looking for in an insurance company. Most business insurance agencies these days allow their visitors to enter in a few bits of information about what they're looking for and an agent will get back to their form inquiry within a short amount of time.

Collecting Your Small Business Insurance Quotes Data

After many hours of research and you have what might seem to you enough information to fill a dictionary, you are going to want to start analyzing what companies offer what you're looking for. This will take hours on end, especially if the companies you spoke with or contacted have similar benefits. One of the first things you're going to want to consider is the insurance price. The lower amount that you have to pay each month is probably the one you're going to want to accept, unless that company doesn't offer what you're in need of with insurance benefits. The second aspect you're going to need to consider is coverage. As long as you get insurance that's affordable and covers a wide range of things, you're on your way to finding the best small business insurance for you.

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How to Start a Daycare Center: What You Need to Know Before Opening a Daycare Center

Some people really have the passion to be surrounded with endless balls of energy in the form of children. This is why many of these people have turned their passion into a business opportunity that allows them to do what they love to do most while at the same time earn some income by starting their very own homw daycare. But one question that is often asked by people considering establishing such business is how to start a daycare. Starting your own daycare business is actually really easy if you know how to and if you have the necessary qualifications for it. If you are considering opening your own daycare as well, here is some information that you might find helpful.

Things You Should Know Before Opening a Daycare Center

Before you decide that you really want a daycare center, there are a few things that you need to know to make it work. A daycare center is just like running any other business with a handful of requirements and permits that you must be able to accomplish. Some of the things you need to ponder on is how you can get the necessary permits to operate your business, how much you should charge your clients, how you can keep track of income and expenses, schedule of activities for the kids, and how you can advertise your business. All of this information you can actually find online with complete guides on how you can successfully open a daycare center. Or, you can go to different government offices if you prefer all the legwork. Once you have secured all the requirements and qualifications you need on how to start a daycare, you can now get your business licensed and start operating at once.

How much can you make with a Daycare Center?

This is one question that a lot of people who are considering opening such business want answered. But as with every other business out there, there is not a single figure that can tell you how much you can earn. But according to some research and studies, people who own a daycare center earn at least $3,000 per month and can go up to $50,000 in just one year. Imagine earning such while just staying at home and doing something that you like the most. Isn't that a wonderful idea? But of course, that still entails some hard work so if taking care of children are really your passion this can be a great income opportunity for you.

How Much Capital is needed to start a Daycare Center?

Aside from knowing the probably income, many people also ask the probably loss of money as a capital. It may entail spending some money, but establishing a daycare center is actually one of the least expensive business ventures. The only things you will need to pay are business permits, toys and other accessories for the kids, advertising strategy, insurance and tax.

Starting your own daycare center can be profitable and fulfilling at the same time. Now you have an idea on how to start a daycare center, you can now start earning income from something you really like doing - taking care of children.

A Quality Car Seat Will Make That Trip Upcountry an Experience to Remember