Most people underestimate the power and value of LinkedIn. Some because they do not understand how it works. Others because they do not have the time to invest to see the results they desire. While others, have some myths about this marvelous people connecting technology. Let's debunk some of the myths.
LinkedIn Is Just For People Looking For A Job
Nothing could be further from the truth. The 150 million members of LinkedIn are not all job seekers. This platform has evolved into a serious networking facility for serious professionals. And as you know business is all about networking.
LinkedIn Is Not as Powerful as Facebook
If you are talking of the registered users then yes Facebook with over 800 million users compared to LinkedIn's 150 million has a bigger reach. However, unlike Facebook, LinkedIn is for professional business people eager to move ahead in life.
You won't find teenagers on LinkedIn posting the photos of their last party night. The two platforms are geared for different uses.
My Potential Clients are Not on LinkedIn
That's another myth that must be debunked. You see with LinkedIn it is possible to make your profile information indexed for search engines. This is a good way to increase your visibility since LinkedIn gets a high page rank on Google.
Just customize your profile and make it available fully. You also get to publicize your website with LinkedIn.
By the way, in a survey done for LinkedIn, (66%) of users were found to be decision makers or have influence in purchase decisions at their companies. In addition, it was found that decision makers are more likely to be active on LinkedIn.
The More Connections I Have The More Business I Will Get on LinkedIn
Of course numbers matter. But it is better to have a smaller number of people who matter than 10,000 unlikely prospects.
You see, unless you sell services or products that appeal to the mass market, it pays to be selective. As a mobile marketer you are looking at business people with a need for mobile marketing services.
Whereas, it is true that anyone can potentially connect you to your potential clients, it is better to start with hot prospects. A business owner with a normal website already and preferably located locally is a hotter prospect that a business executive of a company located in Nigeria or Papua New Guinea.
My LinkedIn Profile Is All That Matters
Yes. Your profile is crucial. You need to have one that tells your story and why you are the problem solver for your potential clients. However, unless you are some high level celebrity you will need to build your profile brick by brick.
What does that mean?
Well, you know you don't just put up a profile and check your email every morning to see if there is anybody begging for your services. What you do, and this applies to all social media networking sites is that you must take it a notch higher. Join specialized groups, participate in discussions, offer valuable content, avoid too much pitching and generally have 'good manners'.
I Don't Have Time for Another Social Media Network.
No doubt as a mobile marketer you are overwhelmed by the number of activities you have to undertake in you working hours. I suspect that if you are like most people I know you are already on Facebook and Twitter and getting more time dedicated to LinkedIn is possibly out of question.
It doesn't have to be that way and you do not need 2 hours dedicated to LinkedIn. Powerful as the platform, is all you need, if you are short of time, is 15-20 minutes a day. You can login in while having a meal. You can do it while watching the evening news or even as you wait for the coffee to brew.
By the way, 15 minutes every day is equivalent of 7 hours in month and I can guarantee you that you will start seeing results.
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