d1F5AukM5W3aSotlIxRnCgMl9UcnnE: December 2012

Saturday, December 8, 2012

The New Facebook Timeline - What's It All About?

How effective is it?

FB Timeline is effective especially in a business wherein your company will be accessible to customers who aim to learn your business in a deeper perspective. Essential information about your business shall be presented chronologically from your company history to milestones and current events as well. With these changes applied, one aspect is that instead of producing LIKEs, it produces a news feed presenting your product, services or any business information for the thousands of FB users to capture. But of course, the magazine- like appearance of Timeline is worth watching and the images make it appealing to be explored by the internet surfers. Adding a superb timeline base image will surely lure your prospective customers to be involved in whatever business you are promoting.

To help business owners succeed at internet marketing, they need to get a more improved approach in Facebook even if some business owners do not appreciate how this Timeline works. This is the right time to take advantage of building a campaign that would be effective as a competitive edge against your business competitors.

How you can maximize its benefits

- Focus on finding ways to obtain that edge in marketing your business through FB Timeline. Some ways to achieve these is to choose the appropriate cover photo to represent your business.

- The subscribe feature would help you retain clients since your updates shall remain permanent on the news feeds.

- Some other features of FB Timeline you should appreciate is that we can notice what our friends are listening to music at Spotify which was currently integrated with Facebook.

- Foodspotting also indicates what everyone is eating in a particular place.

- Following your friends' posts on Facebook Ticker located on the right side of your Newsfeed allows you to view their update which is a great way to expose your brand or business.

- The share button which you can find at the bottom part of a post can be able to repost the link to others' timeline also showing the number of times the post was shared by people.

For a consumer to show their loyalty to a brand or their passion for a business they love, these features and applications are perfect if a user opt to share whatever experience they has as a loyal consumer, which I believe is a great chance to expose the business publicly.

Complaints of FB users

Some FB users who are not too inclined with technology claimed that they found the new Timeline overpowering. Most complain after every upgrade or modification done on social networks but in the long run, they get used to the changes so the number of complaints was reduced. Users will just have to discover continuously what features would fit their requirements as long as they have been using Facebook for a long time.

Some people claim that the layout appears to be so busy or colossal and that they can't find any reason why FB needs to be modified since it is not defective at all. They stressed that they put a lot of energy and time to create their own pages based on their preference and it was easily accessible to their circle of friends and family since it was less complicated to navigate.

Some feel it is like a scrap book only and that they are confused since the privacy settings are different which makes it hard for users to report issues pertaining to online harassment, etc. Bottomline, people who are not open to change in technology experience difficulty in learning some tricks and realizing benefits the new Timeline can offer.

Helpful Tips to Appreciate FB Timeline

How effective is it?

How you can maximize its benefits

- Focus on finding ways to obtain that edge in marketing your business through FB Timeline. Some ways to achieve these is to choose the appropriate cover photo to represent your business.

- The subscribe feature would help you retain clients since your updates shall remain permanent on the news feeds.

- Some other features of FB Timeline you should appreciate is that we can notice what our friends are listening to music at Spotify which was currently integrated with Facebook.

- Foodspotting also indicates what everyone is eating in a particular place.

- Following your friends' posts on Facebook Ticker located on the right side of your Newsfeed allows you to view their update which is a great way to expose your brand or business.

- The share button which you can find at the bottom part of a post can be able to repost the link to others' timeline also showing the number of times the post was shared by people.

Complaints of FB users

Helpful Tips to Appreciate FB Timeline

- From an internet marketing perspective, it is smart to share events such as product launching, introduction to a new line of service being offered, or a new brand to present in the market

- You will get a chance to use an eye- catching profile cover image for your FB fans to view like a banner to be seen above your page. This will definitely be an opportunity for you to advertise for free on this space so make the most of it

- You should try out more action buttons besides the LIKE button. Some new buttons shall be created and FB fans will be allowed to get involved with your brand or product through interaction in Facebook.

- You must appreciate the efficiency of Facebook apps which has been implemented on brand pages hence it shall be visible above the fans' Timeline after they download it with any of the Apps interactions. This will truly assist you in integrating your brand into the Timeline of your fans and will eventually create more visibility.

- Be able to grab the attention of your fans efficiently and quickly when you include photos on your status updates as it puts a huge emphasis on the news feeds. From an internet marketing perspective, it is smart to share events such as product launching, introduction to a new line of service being offered, or a new brand to present in the market

- Be able to grab the attention of your fans efficiently and quickly when you include photos on your status updates as it puts a huge emphasis on the news feeds.

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4 Steps to Link Your Facebook Profile to Your Fanpage

Suppose you have a Facebook profile that you use for personal use and and a fanpage for business or a particular interest you may have and you want to link from your profile to your fanpage.

Sometimes it is as easy as going to your profile, clicking editing profile, selecting education and work, and typing in the name of your page in the employer field. It might pop up and link to your fan page, but there is a glitch in Facebook and many people have trouble linking the two pages.

If you are one of them, here are the 4 steps to make this happen:

Step 1 - Firefox Web Developer Add On

You will need to use the Mozilla Firefox browser for this step. Do a search for "web developer ad on" as you will need this add on for Firefox. Download it, install it, and you will have a new toolbar to use for step 4 or any other time you may need.

Step 2 - Copy Your Page ID Number

First, you will go to your Facebook fanpage and click "edit page". On the left side, you will click on "Basic Information". Once on the basic information page, you will go to the URL at the top to retrieve your page ID. Your page ID will be a long series of numbers in the URL that follow?ID=.

Select, copy those digits, and paste them in an editor if need be. Remember, you only want the numbers; if you went pass the &, you went too far.

Step 3 - Add Your Fanpage Name to Your Facebook Profile

Go back to your personal profile, click edit profile, and then "education and work". Here you will type in the exact name of your fanpage. It may or may not pop up, but either way make sure you type it in exact and hit enter and you will add it regardless.

Step 4 - Paste Your Fanpage ID# into the Form

While still on your personal profile edit page, click "education and work" if you are not there. This is where you will need the Firefox Web Developer Tool bar. While on the education and work page, go to your tool bar and click "Forms", which is the 4th option from the right, and then click the first option "Display Form Details". You will see a bunch of "yellowish code" pop up. This is what you want.

Scroll down until you see Employer: input name="employer_id", and a gray input box. In this box, put the Fanpage ID# you copied earlier.

Now, when you go to your personal profile in Facebook, you should have a link to your fanpage.

Busting The Myths About LinkedIn

Most people underestimate the power and value of LinkedIn. Some because they do not understand how it works. Others because they do not have the time to invest to see the results they desire. While others, have some myths about this marvelous people connecting technology. Let's debunk some of the myths.

LinkedIn Is Just For People Looking For A Job

Nothing could be further from the truth. The 150 million members of LinkedIn are not all job seekers. This platform has evolved into a serious networking facility for serious professionals. And as you know business is all about networking.

LinkedIn Is Not as Powerful as Facebook

If you are talking of the registered users then yes Facebook with over 800 million users compared to LinkedIn's 150 million has a bigger reach. However, unlike Facebook, LinkedIn is for professional business people eager to move ahead in life.

You won't find teenagers on LinkedIn posting the photos of their last party night. The two platforms are geared for different uses.

My Potential Clients are Not on LinkedIn

That's another myth that must be debunked. You see with LinkedIn it is possible to make your profile information indexed for search engines. This is a good way to increase your visibility since LinkedIn gets a high page rank on Google.

Just customize your profile and make it available fully. You also get to publicize your website with LinkedIn.

By the way, in a survey done for LinkedIn, (66%) of users were found to be decision makers or have influence in purchase decisions at their companies. In addition, it was found that decision makers are more likely to be active on LinkedIn.

The More Connections I Have The More Business I Will Get on LinkedIn

Of course numbers matter. But it is better to have a smaller number of people who matter than 10,000 unlikely prospects.

You see, unless you sell services or products that appeal to the mass market, it pays to be selective. As a mobile marketer you are looking at business people with a need for mobile marketing services.

Whereas, it is true that anyone can potentially connect you to your potential clients, it is better to start with hot prospects. A business owner with a normal website already and preferably located locally is a hotter prospect that a business executive of a company located in Nigeria or Papua New Guinea.

My LinkedIn Profile Is All That Matters

Yes. Your profile is crucial. You need to have one that tells your story and why you are the problem solver for your potential clients. However, unless you are some high level celebrity you will need to build your profile brick by brick.

What does that mean?

Well, you know you don't just put up a profile and check your email every morning to see if there is anybody begging for your services. What you do, and this applies to all social media networking sites is that you must take it a notch higher. Join specialized groups, participate in discussions, offer valuable content, avoid too much pitching and generally have 'good manners'.

I Don't Have Time for Another Social Media Network.

No doubt as a mobile marketer you are overwhelmed by the number of activities you have to undertake in you working hours. I suspect that if you are like most people I know you are already on Facebook and Twitter and getting more time dedicated to LinkedIn is possibly out of question.

It doesn't have to be that way and you do not need 2 hours dedicated to LinkedIn. Powerful as the platform, is all you need, if you are short of time, is 15-20 minutes a day. You can login in while having a meal. You can do it while watching the evening news or even as you wait for the coffee to brew.

By the way, 15 minutes every day is equivalent of 7 hours in month and I can guarantee you that you will start seeing results.

Landlords Insurance - How to Find Out the Best Rates

If you are the owner of any built up space, commercial or residential, you need to take measures to ensure its safety and reduce your monetary liability in case something happens to it. Landlord and commercial property insurance provided by a number of private and public companies allow you to do this very easily. All you have to do is to identify your needs and then narrow down on an insurance company that will provide you with this service. A number of problems such as theft, non payments of rent, damage caused by tenant, fire, flooding, other natural disasters and even terrorism is covered by these policies. If one policy does not cover all your needs choose a combination of policies that will provide you with maximum coverage.

What Is Landlords Insurance?

The landlords insurance protects the owner of a property from any financial liability due to damage caused by fire, explosion, flooding, lightning, earthquake, theft, storm and malicious damages. The items covered by a policy will vary from one company to the other. Accidental damage, rent guarantee insurance, liability insurance, terrorism, contents insurance and legal protection are some of the other issues that can be covered by a landlords insurance. Any person who has a house or other commercial spaces in their possession should take commercial property insurance in order to protect it from damage caused by the lessee or other external factors.

How to Choose the Best Landlords Insurance Provider

Your choice of insurance provider can be based on the rates that they give. Consider at least 5 different insurance companies before you narrow down to the one that meets your requirements. Even if the rates are not the best, you may choose to go with a particular company due to the superior service they provide or your past experience with them. The internet is a good place to start your research about the various insurance companies and the policies that they provide for commercial property insurance. You can also consult with your family and friends who have in the past taken insurance policies from these companies.

Additional Policies and Changing Your Insurer

If a single policy does not cover all your needs, you can always opt for additional policies that are meant for specific issues. Find out about their availability before you strike a deal with the insurance company. If for any reason you are dissatisfied with the landlords insurance that you currently have or it does not meet some of the threats that you think your property is under, then change to a different company. Enquire about the paperwork involved and how much it will cost before you take action.

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Small Business Insurance Quotes Information

Protection from unforeseen accidents or problems encourages small businesses to get insurance coverage. Whether you've been in business for years or you're just starting a new company, you need small business insurance. There are many types of different corporate insurance, such as car insurance or umbrella insurance, and you won't know what you need until you start doing more research. Now, how do you find the best insurance for you at an affordable cost?

Almost every insurance agency has small business insurance quotes available. Business insurance is just another part of what insurance companies offer. When you are looking for small company insurance quotes, no one will make fun of you because it's a typical need for companies.

The Best Small Business Insurance Quotes

What are the steps in finding great small corporate insurance? There are a few ways you can obtain this information, but most ways require much work on your part. The first recommended step, and what might seem basic, is simple phone calls. Calling different insurance companies and requesting small business insurance quotes might seem like a tedious and daunting task, but when it comes down to what you need your insurance to cover, it's totally worth the time you put in to it. Before you make your calls, write down a few questions to ask your agent. These agents are prepared to answer any number of company insurance questions, as they deal with clients just like you all day long. Another tip when making phone calls is to ask them if they can give you questions that other small business customers have, that way you can be more prepared when you call the next agency.

The second way to get more information on small business insurance quotes is to browse websites on the internet. The internet is large enough and vast enough that there are thousands of pages of content just waiting to be read. In order to find what you're looking for, you need to be able to type in specific keywords into Google's search bar, such as "small business insurance quotes." These types of keywords will help you find what you're looking for in an insurance company. Most business insurance agencies these days allow their visitors to enter in a few bits of information about what they're looking for and an agent will get back to their form inquiry within a short amount of time.

Collecting Your Small Business Insurance Quotes Data

After many hours of research and you have what might seem to you enough information to fill a dictionary, you are going to want to start analyzing what companies offer what you're looking for. This will take hours on end, especially if the companies you spoke with or contacted have similar benefits. One of the first things you're going to want to consider is the insurance price. The lower amount that you have to pay each month is probably the one you're going to want to accept, unless that company doesn't offer what you're in need of with insurance benefits. The second aspect you're going to need to consider is coverage. As long as you get insurance that's affordable and covers a wide range of things, you're on your way to finding the best small business insurance for you.

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How to Start a Daycare Center: What You Need to Know Before Opening a Daycare Center

Some people really have the passion to be surrounded with endless balls of energy in the form of children. This is why many of these people have turned their passion into a business opportunity that allows them to do what they love to do most while at the same time earn some income by starting their very own homw daycare. But one question that is often asked by people considering establishing such business is how to start a daycare. Starting your own daycare business is actually really easy if you know how to and if you have the necessary qualifications for it. If you are considering opening your own daycare as well, here is some information that you might find helpful.

Things You Should Know Before Opening a Daycare Center

Before you decide that you really want a daycare center, there are a few things that you need to know to make it work. A daycare center is just like running any other business with a handful of requirements and permits that you must be able to accomplish. Some of the things you need to ponder on is how you can get the necessary permits to operate your business, how much you should charge your clients, how you can keep track of income and expenses, schedule of activities for the kids, and how you can advertise your business. All of this information you can actually find online with complete guides on how you can successfully open a daycare center. Or, you can go to different government offices if you prefer all the legwork. Once you have secured all the requirements and qualifications you need on how to start a daycare, you can now get your business licensed and start operating at once.

How much can you make with a Daycare Center?

This is one question that a lot of people who are considering opening such business want answered. But as with every other business out there, there is not a single figure that can tell you how much you can earn. But according to some research and studies, people who own a daycare center earn at least $3,000 per month and can go up to $50,000 in just one year. Imagine earning such while just staying at home and doing something that you like the most. Isn't that a wonderful idea? But of course, that still entails some hard work so if taking care of children are really your passion this can be a great income opportunity for you.

How Much Capital is needed to start a Daycare Center?

Aside from knowing the probably income, many people also ask the probably loss of money as a capital. It may entail spending some money, but establishing a daycare center is actually one of the least expensive business ventures. The only things you will need to pay are business permits, toys and other accessories for the kids, advertising strategy, insurance and tax.

Starting your own daycare center can be profitable and fulfilling at the same time. Now you have an idea on how to start a daycare center, you can now start earning income from something you really like doing - taking care of children.

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The Rundown on Developing Product Launch Indicators

There are just so many things that you need to consider when your company is out to launch a new product or service into the public. It is just wishful thinking to think that your new product or service would be accepted in the welcoming arms of the general public. Well, yes, there would indeed be customers who would do exactly that. But if you want your new product to be successful, then you should aim to have as many welcoming customers as possible, which is why it is a must to implement product launch indicators or measures so that such success would indeed be your scenario.

From the perspective of the customers, it may not be obvious just how much of a gamble product launching can be on the part of the distributor or the manufacturer. But in reality, this is actually quite a huge gamble, considering the fact that much money has been invested in terms of advertising and marketing this new product or service. And what company would not want to have significant returns of such a huge investment to begin with?

These promotional activities are such that any company just cannot do without simply because of the fact that this is exactly how the target customers or the prospective ones are made aware about the new product or service. Without these activities, it would be virtually impossible to create a significant demand for the new product. And yes, there just might be no room for change here, even if the product will have had quite the lengthy stay in the market already. More than that, the company needs to conduct these promotional activities on a regular basis so that customer demand would be retained - and this is crucial particularly during the early stages.

Nowadays, new products are actually introduced as either an extension of a brand or a product. Brand extension is also referred to as brand stretching and is actually commonly practiced by lots of companies. What happens here is the company makes use of one of its existing brands in marketing their new product. The new product more often than not belongs to a different product category. Companies do this so as to sustain brand equity, to foster long-term sustainability, and to garner net worth - all for their advantage.

However, the efficiency and effectiveness of this strategy is dependent on just how strongly customers are able to relate to the brands. This is particularly related to the values and goals of the brands concerned. This is also why apart from brand extension, there is also the concept of product extension that companies can turn to. This is a marketing strategy that paves the way for the introduction of the new product; -this new one acts as a newly developed market segment - only that this is still very much associated with one or more of the existing products of the company.

All of these aspects you will have to keep in mind when you are developing product launch indicators. This way, you are sure to have indicators and measures that will certainly be useful in your efforts.

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Product Launch Tree - Are You Just a Few Tweaks Away From Earning an Extra 456% in Profits?

The new Product Launch Tree is here and taking the internet marketing world by storm but will it really do what it claims? Will it really allow you to earn an extra 456% more in profits over your current product launch model? This article gives you the details...you get to decide if it's right for you.

Points to ponder...

1. The Creators. I would have to put this point in the plus column because the creators are Mike Filsaime and Anik Singal two heavy hitters who have made multiple millions in internet marketing. So, at the least it makes you want to pay attention to what they have to say or get in on their pre-launch to take advantage of all of the free information they will be giving out. The actual launch is May 12th.

2. It is not about how to launch - it focuses on profiting after. This goes in your plus or minus column depending on where you are at with product sales. If you have already had some success I would plus this point because an important focus of The Launch Tree is how to upsell your customers immediately after they buy. So even if you have a small launch or just sell sporadically it is a benefit to learn how to sell those existing customers more items they want and need and avoid the time, energy and hassle of finding a constant flow of new customers.

3. The Product Launch Tree has been tested. So this is a definite plus. Not only has Mike used it to build a $10 million business giving away his most expensive software for free and Anik has used it to build a $10 million business in 6 days giving away free DVD's but many of their internet marketing pals, like Frank Kern, have used the model with tremendous results as well.

So it is up to you to take a more in-depth look at The Product Launch Tree if this article has peaked your interest. I will tell you that I recommend getting on their mailing list for the freebies. Just follow the links below and they will take you to my page for more information or link you directly to the official Product Launch Tree page.

I have been following this and I will say that I have a suspicion that they will be selling this for a rather low initial sale price, I am curious to see them put into practice this model.

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Preventing Postnatal Infections

Children are particularly susceptible to infection when they are first born. Children's immune systems will strengthen as they grow, but upon birth, even a mild illness can be damaging. Postnatal infections can occur easily because of the change of environment that occurs for every newborn. Any harmful environmental factor is even more dangerous to a child who has never been exposed to different bacterias and pathogens.

Infections can arise from exposure to any number of environmental factors. This is why hospital hygiene is so important. If a newborn comes in contact with medical equipment that is not properly cleaned, they could easily and quickly contract a dangerous infection. If medical staff does not undergo the proper cleaning procedure before handling a newborn child, they could also be exposing the child to harmful germs and diseases that their body is not prepared to fight off.

Contact can come in a number of different forms and does not require lengthy exposure to unleash a harmful infection in the body of a small child. Infections can be spread through direct contact, like skin-to-skin contact. It can also be passed from indirect contact, or droplet contact.

There are also other types of transmission that can occur, including airborne transmission and common vehicle transmission. Airborne transmission may occur from something as simple as a sneeze or cough that is inhaled by the child. Common vehicle transmission is an issue of improper cleaning. An infection is spread by an object coming in contact with two different parties.

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Contributing Factors in a Stroke

Perhaps considered one of the most dangerous health concerns faced by a wide range of individuals, a stroke can reduce a person's brain functionality to distinctly low levels, potentially contributing to the death of that individual if severe enough. As blood does not reach the brain, cells begin to lose the ability to sustain themselves, in turn destroying some of the basic functions of the brain. This becomes apparent in stroke symptoms, including the characteristic slurred speech and compromised motor skills. To fight this condition, contributing factors become important to prevention methods.

Some of the most common contributions to strokes are a person's addictions. In particular, smoking and alcohol present dangers to the health of the user. With unhealthy behaviors such as over-consumption of alcohol, a person increases the possibility of a serious blood-related problem, which explains the clots or hemorrhaging that cause strokes. In addition to these issues, drastically poor dieting and lack of proper nutrition play a role in clot formation.

These unhealthy consumption issues may be complicated with a lack of physical exercise. As obesity factors into the possibility of a stroke, the underlying causes attached to weight problems can manifest not only in heart problems, but may also contribute to clots elsewhere in the body, namely in the brain. Although weight reduction has not necessarily been proven to reduce the chance of a stroke, most studies verify that weight, alcohol consumption, smoking, and dietary habits all do contribute to the event of stroke.

In addition to these concerns, drugs can often be the major cause for a stroke. Illegal drugs can severely damage the body, particularly ruining the body's ability to manage its own circulatory system. In addition to illegal drug use, some prescription medications and over-the-counter drugs may add to the possibility of a stroke.

For more information regarding the causes of stroke and how a negligent treatment process can contribute to this health problem, contact a medical malpractice attorney.

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Cable TV Without The Commercials - We Wish

Cable TV is said to be in the state of decline while it tries to hold its grip on life in the United States. The cable companies are glad to see this is an election year, especially when the Obama Administration has set a goal of $1 Billion for their re-election bid - many believe they'll need at least that much to overcome Obama's record - for which I agree. Now then, I'd like to talk about all these political commercials, actually all the commercials regardless of advertiser because there has been something interesting in the news lately.

In an article titled; "Sulky TV networks claim skipping commercials is illegal," which appeared on MSNBC (dot) com on May 27, 2012 it shows the absurdity of cable TV. In the piece it stated;

"Fox, NBC, and CBS are upset at Dish Network for providing a digital video recorder with an "Auto Hop" commercial-skipping feature. Now they tell a court that skipping commercials while watching a recorded show is illegal, a similar suit worked in 2002. The networks didn't win the case, but ReplayTV, went broke fighting the suit. The suit doesn't touch on the legality of going to the bathroom during a commercial, but there's plenty of time for that argument as the court case battles on."

Now for my expert view and opinion on this - so listen up Kimosabe, because you might learn something. First, the FCC granted cable TV the biggest coup in business history, and today nearly every house hold pays over $45 per month for TV which used to be free. Worse, the number of commercials per hour has skyrocketed over the years. Worse, if you are trying to do something else while watching TV and split your time, it's hard to concentrate when the show you are watching goes to commercial break, and they turn up the volume on you.

They don't bother to tell you that when you sign up for it, but there is nothing you can do once you've signed up for a year's contract. If you switch stations, there is a penalty, and the other cable stations now are doing the same thing. If you get an auto recorder which fast-forwards the commercials, the cable company on their near monopoly because advertisers realize no one wants to watch that many commercials, so they don't.

This is why social media, and Internet advertising is sending the cable companies to an early industry grave, just like the newspaper sector. May I ask; whose fault is that? The cable companies have taken advantage of the consumers for so long now, they assume we don't matter, much the same as the politicians running those ads during this election year I might add. Please consider all this and think on it.

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The Right Exterior Painting Color For Your Home

Painting is often touted as one of the easiest ways to improve the look and feel of your home, but many homeowners don't know where to start when it comes to exterior painting. It's still true that exterior painting is one of the easiest and least expensive (as well as least time-consuming) ways to improve the value of your home and give your house a fresh new look, but this is one area of home improvement where it really pays to slow down and do some research before beginning. Despite the fact that paint, even exterior paint, is relatively cheap no one wants to have to redo it a few weeks later because it didn't turn out as expected. There are many aspects to consider before you go falling in love with a specific paint color: consider your neighbors and your neighborhood (even if you don't have an HOA, this is still a nice courtesy), think about how that color will look at night or in the shade and find out how well a specific color will hold up to sun damage.

Begin by looking at books, magazines and even TV shows on the home improvement channel for exterior painting color inspiration. Picking the right color is important, especially becauseit will cover such a significant amount of space and be so visible to anyone who goes by. Plus, if you're considering selling your home that color should be appealing to potential buyers, especially because color can get people in your home faster with increased curb appeal, and help it sell for a higher price with the additional value it adds.

If you can't decide between a few different colors, you can narrow it down by walking around your neighborhood and see how well the colors of other homes fit in with the surrounding landscaping. Do you want your home to be a complement or a contrast to the colors on your block? Is your landscaping similar to that of your neighbors, and do your neighbor's paint color match the landscape design? Your exterior paint color will be affected by what it's surrounded by.

Once you've narrowed down your color talk to a representative in a painting store or a professional painting contractor. Finding your perfect color in a magazine doesn't mean you'll find the exact match in a paint store and the color could look completely different on a page or on the TV than they will on your house. It would be awful to get the paint up only to find yourself telling others it's not quite what you expected. A trained professional will also be able to help you figure out which brand works best (and lasts the longest!) on your type of house and also be able to help you further narrow down your color. Ask about good coverage, which brand or style will suit your house best.

The last step is to apply a sample or two to each side of your house and observe the color in the daylight as well as at night. If you still love it after a day or two then you've found your perfect exterior paint color! This effort and thought will pay off big time in the end, and you'll be proud you've selected the color that fits your home better than the rest, and your house will look exactly the way you wanted when you set out to paint your home. The right color and brand of paint will last for many years, providing great looks and benefits for a long time.

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How to Clean That Ugly Roof

How many times have you driven by a house and the first thing that stands out is the roof? Not because of the color or the pattern, but because of the ugly black streaking or discoloration.

What causes this problem? It is either a fungus or black mildew from trees and airborne mechanisms. It also can also be a black soot originating from the fireplace chimney.

How do you get rid of it? Taking a close look at what is near the roof is the first step, is the chimney capped? Is there trees hanging over the roof? I notice this problem when there are many of pine trees near the roof. Living in the northeast near a state park, we have large quantities of pine trees surrounding the homes in the area. Replacing your chimney cap and burning a wood that doesn't create black soot would help with the problem. Once again pine trees are a culprit, they create soot in the house as well as exiting the chimney. A good hardwood for the fireplace cuts down on the amount of soot being created. I have seen homes that have roofs cleaned every year and continue to have this problem, most of the time they are burning a pine wood in the fireplace.

Step two would be to look at the tree's hanging over the roof, cut back excess branches or hire a tree service to trim the tree's. The excess branches create a damp environment well past the time a rain has stopped, dark wet conditions are primers for creating mold.

For step three you would look for defects in the roof. Is there a problem with the shingles causing a bleed thru?

Step four involves cleaning, you want to you use bleach to get rid of this discoloration. I use 1 part bleach to two parts water, it is best to do this project right before it rains to guarantee proper rinsing of roof and also plants around house. It is best to have two people involved with this job on a sunny day, you can have one person cleaning the roof and another continually rinsing roof and flowers. A soft brush gently used on roof will help loosen the dirt giving a good finish. The big box stores are selling products now that help with this process but good old bleach works great, it is inexpensive and nothing kills mildew like it. Some of the harsher products on the market could cause damage to the roof so be careful. A power washer can be used but on the lowest setting to prevent shingle damage. Mercer Bucks Painting and Powerwashing, LLC has cleaned many roofs successfully with just basic products and good old fashion elbow grease.

Marketing By Email-Followup And Broadcast Messages

I have been Marketing by email online now for a few years and like most people who just start out not knowing how important a list was to me.

When you have a list of people to market to its like having your own cash machine.

If you use your list right you should get a lot of response from it when you want to advertise a program whether is be free or paid.

To Start a list you must have an auto-responder I use Aweber for all my auto-responder needs.

I would like to explain the difference in a followup message and a Broadcast message when dealing with auto-responders.

Followup Messages

These are the messages that you setup in your Auto-responder program and are sent out to your subscribers automatically when they fill the form out on your website.

Lets say Jim Brown joined your list and he received his welcome email from your auto-responder, Jim would be subscribed to your followup messages and he would get them Automatically.

He would keep getting your followup emails for as long as you set them for in your auto-responder. I have an email series in my auto-responder that will last for one year.

Broadcast Messages

A broadcast message is a bit different from a followup message. You would only send out a broadcast message if you wanted to advertise a product that you would like to giveaway to your list or to sell to your list.

These types of messages don't go out as often as a followup email message they tend to go out once a week with special offers or news about the program your in etc.

If you was going to do a list swap with someone else you would use a broadcast message to send the email out to your list.

Marketing by email is a very effective way of marketing and will be well into the future. Building a list is one of the most important things you can do in your marketing efforts.

A Program That Can Automatically Send Email on Your Behalf Choose The Right Autoresponders Service Autoresponders Make Your Email Marketing Effective and Easy Email Campaign Software - A Must For Online Business Part 2

Why Local Mobile Marketing Matters For Your Business

Reach People Where They're At

In today's fast paced world, people crave instant communication and information. New technology has enabled us to satisfy this desire. Local mobile marketing provides an opportunity to reach people almost everywhere they go and keep your brand fresh in the mind of your prospect.

When people leave the house these days, what do they bring? Wallet keys and phone! The phone has become a fundamental part of people's everyday life experience. Just look around when you're out and you'll see. It's probably even bigger than you thought!

Now with a large majority of these devices primed for Internet access, this means both e-mail as well as Internet browsing. People are now searching and shopping for products and services on these devices.

Having a mobile version of your website is one important component of mobile marketing for business. Building out your social media presence is another as many mobile users are accessing sites such as Facebook and Twitter from their portable devices.

One of the more compelling tactics to employ is SMS messaging. Now, in addition to e-mail, you have another way to get your message out to the consumer. A good e-mail campaign on average may get a 20% open rate while 9 out of 10 people will read a text message they receive.

Here Are The Numbers

There are more than 4 X the number of mobile phone users as internet users (91% of Americans have them with 20% of phones having Internet capability) 152 billion mobile text messages are sent each month 90% of text messages are read within one minute of receipt Mobile advertising has a 10 TIMES HIGHER click through rate than online advertising Mobile advertising has 8 TIMES HIGHER brand awareness Mobile traffic has a 6 TIMES HIGHER purchase intent than online traffic People generally have their phones within 3 meters of them at all times

An Interesting Scenario

Imagine if you are a restaurant owner and a new visitor to your website opts-in to your list. You're offering a coupon to entice them to sign-up, which will be delivered by e-mail. You have a series of auto-responder messages set up on autopilot to be delivered to their e-mail as well.

Now imagine if you could also send them an automated SMS message to their mobile phone reminding them to check their e-mail to retrieve the coupon. You've also created a pre-recorded message from the chef welcoming them and letting them know you'll be sending them updates on new promotions and signature dishes delivered directly to their voice mail.

Just like e-mail, you've actually set up and scheduled SMS and voice messages on an auto-responder to go out to your customers. You're also sending out broadcasts, letting customers know what the specials are for the evening and you're reaching them using e-mail, SMS and voice.

Cutting edge technology has now made all of this reality. Think of the possibilities and now apply this to any business model and not just the restaurant industry.

People are on the go and nearly everyone these days has a mobile and/or smart phone within reach. Dynamic forms of communication make getting your product or service offering in front of your prospect, client or customer in multiple ways. Isn't it nice not to have to be dependent solely on e-mail to automate your follow-ups?

Creating new offers and interesting promotions and having multiple channels to deliver that message to people on the go ultimately means more sales. The art of the follow up is an integral part of any successful marketing program either online or off.

You want to make sure you are everywhere people are hanging out either home or on the go, so this includes their mobile phones. This also means moving beyond just e-mail to increase your visibility and make sure you get your message in front of the consumer.

Saturday, December 8, 2012

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